What is the story behind Wolfpack Digital?

Wolfpack Digital started off as a full-service digital product agency in early 2015. The company started from a deep passion for digital products. I wanted to bring together my interests and skills in IT, psychology, PR, design and business management, after returning from London, where I studied in a Master’s in Business Management and later worked as lead iOS developer for a wearable tech company creating smart fashion jewellery.
The name of the company stems from my surname, which means “Wolf”, and as a team, we do our best to embody the values associated to this powerful symbol: loyalty, teamwork, dedication and a strong orientation towards results.

What is your mission?

As one of the top development companies according to Clutch, we are here to build versatile web and mobile apps using optimal technologies, so as to ensure the best delivery of the digital product from start to end: from defining product strategy to design, development, testing, and launch.

We must say we prefer native technologies for mobile applications, and Ruby on Rails and all the cool new flavors of Javascript for web applications.

The people of Wolfpack Digital are more than builders, we are strategists too, having worked with more than 40 startups so far, and successfully being part of their journey to becoming scaleups. We have product experts onboard who have lead products on their successful business paths. Our B2B and B2C clients and partners are from all over the world and are part of industries such as healthtech, fintech, IoT, transportation, entertainment, etc. Some of them
have evolved to million-dollar companies.

This year our work has been rewarded by some notable mentions and successful journeys. The top highlight was being one of the winners of an accelerator with Pamble, one of our internal projects, and being mentioned in Forbes magazine. Another accomplishment which we are really happy about is being amongst Top Strongest IT Employers in Cluj-Napoca according to Brainspotting.

This is a short tour of our company, nothing special, just a pack of wolves in their natural habitat and a cosy office. Our doors are always opened for visitors. Don’t want to give you any spoilers but it happens very often that we have goodies and healthy snacks around. Let us know if you want to give us a visit.

Take us through the steps you follow when starting a new project like an iOS app, Android app or a web app. Does this method ensure success?

At Wolfpack Digital, we start by learning as much as possible about our customer’s business needs and priorities. In this phase, we also advise our client with respect to product strategy, we commit together to an action plan, and document the specs. We afterwards choose the best technology stack so as to build the initial product both scalable and fast. We begin by creating
the wireframes, which are in fact black and white block-schemes of the application depicting all possible flows, content, and component types. We iterate together with the customer who is highly involved in this process until we reach an approved version.

We go to the next phase afterwards, where we focus on the UX/UI design of the app and iterate efficiently until the approved version is brought into the world. Usually, a number of 3 iterations is enough using our approach. Next, the fun starts with the actual coding, after which we perform thorough testing and move through a loop of testing-adjusting to launch a flawless and stunningly beautiful and friendly product to the market.

This method is definitely a successful one and one we have used repeatedly with great results. By using this phased approach and combining it with an Agile way of working (we work in 1-week sprints), resources are used as efficiently as possible with the best results. All these processes are tailored so as to follow the lean startup methodology, which we are very fond of
when dealing with a new or young product.

What are your future plans at Wolfpack Digital? Any interesting projects coming up?

Our team is at a moment in life when our focus is divided in two: continuing to partner up with companies to help manage and build their products, and creating our own products. This second scope is materialized by Wolfpack Digital Labs, our newly created startup division.

We believe it’s time for Romanian IT companies to gradually expand towards building our own tech solutions since there is important progress in the ecosystem regarding business knowledge in the past years.

The local community understands marketing, business, and strategy much better, with some notable successful examples of Romanian ventures available. This also adds to the dimension of sustainability.

We believe in investing and growing truly meaningful products at Wolfpack Digital Labs. Most of the products we are working on come from the healthtech and greentech industry.

We built the first mindfulness app in Romanian, knowing that mental health is an essential topic and listening to meditation recordings in one’s native language has a tremendous impact on the efficiency of the session.

We have also recently won an accelerator competition with a healthtechapplication dealing with gambling addiction treatment and responsible gambling education called Pamble.

Another rewarding project we are currently working on, which is a cross-collaboration between several entities and companies here in Cluj-Napoca, is RainDrops, a greentech solution bringing nature closer to home and office, by offering a slick-designed smart flower pot. In this IoT project, we cover mobile and web application development, and we will be using machine learning to offer even better user experience after launch. These times couldn’t be more exciting for Wolfpack Digital.

• Want us to build your app? Contact us and let’s build powerful web and mobile apps together!
• Want to work with us? Because Wolfpack Digital is hiring.
• Want to know what Wolves are up to? Because Wolfpack Digital has a newsletter.