In the tech world, people often diminish or even forget the creative approaches that come along with it. At Techsylvania, we have tackled often this topic and became aware that in order to deliver successful technology products and services, you have to include creativity in your overall strategy.
Simon Gosling, the Creative Evangelist at Happy Finnish presented how much of a difference can make showcasing your services in a way that involves your customers more in the entire experience of your company. More exactly, his company uses immersive content experience and VR (among other cutting-edge technics) in order to deliver the best presentation of a product.
“Tell me and I will forget
Show me and I may remember
Involve me and I will understand”
Based on this premise ☝️, Simon reinforces the idea that involving your audience in an almost real-life experience related to your brand brings them closer to its values and message. VR has valuable creative potential and creates a bridge between people and tech.
Another creative approach encountered on our stage was the debate on whether to build a business from Romania or go abroad.
Why is this creative? First of all, because building and maintaining a business requires many creative approaches that aren’t taken into consideration first-hand, and secondly because you have to test many strategies before deciding if building your business is suitable from Romania or from abroad. During this panel, 5 specialists debated this topic and among their conclusions were both pros and cons.
One of the biggest obstacles that people stumble upon when deciding to start here is the lack or deficits of the market. Judging by this aspect, we should go where the customers are, either here or abroad. But on the other hand, living in the era of the internet, and this point of view is applicable in a few types of services or products, the location doesn’t seem to really matter.
“I think it’s actually an advantage to not have everything set up and having more space to develop ideas.”
The lack of resources or even conditions stirred the creative side of Anca’s Albu (the moderator), pointing out that this aspect should act as a benefit for business people and view it as an opportunity, a fertile ground to build what is needed.
“We have to suffer in order to be successful”. How often have you heard this statement? Stefan Fountain from PR.co said that we’re bombarded with this in many forms and doesn’t agree with it. The aspects that he does agree with is that performance is tied to your attitude and in order to build something successful, you have to be at your best most of the time involved.
“You will not be able to build a billion-dollar business on a string of bad days. It has to be a sequence of your very best and your performance is a thing that determines that and that is tied 100% to your attitude.”
As a startup founder, he spoke from a businessman’s point of view and challenged the audience to make an imagination exercise: How do you upgrade the script while you’re in it? Business people often see themselves as actors in that script, but Stefan believes that they should switch their role into the director of that film and things will take another course.
Challenge yourselves to be creative and always look for other angles in a certain situation. Tech needs creativity, too.
