Techsylvania has been the place where people come to get inspired, find out the next in tech and learn from some of the brightest minds’ do’s & don’ts. From presenting ground-breaking ideas to debating some of the most pivotal problems that arise when business meets tech, Techsylvania’s Conference scene represents the core of the community movement.
This year, we’re focusing on exploring today — how to spot and create opportunities in a not-so-favorable environment, to innovate tomorrow. Gold Partner Superbet comes to spark ideas and passions among our tech community, by using their most fierce weapons: their knowledge and expertise, in an interesting discussion with Sacha Dragic, the Founder of Superbet.
Near future of innovation & technology in betting
Superbet has an innovative vision about the competition and a very strong technological approach for its business.
Their competitors are not just betting companies, rather, any company that entertains. Therefore, Superbet is investing in technology that helps them increase the time users spend with them. “We do that by giving customer content that’s broader than pure betting, but also by making it more engaging with our social features, and more personalized. And at the same time, we need to be careful that time spent with us is spent responsibly. That’s why we are adding and will be adding more and more free-to-play and other sports and gaming content.” said Sacha Dragic, Superbet Founder.
‘#SuperSocial’ — raising vital funds for the country’s sports clubs and national emergency services
#SuperSocial is a big step ahead for Superbet. Recognizing their customers enjoy the social aspect of betting, Superbet wanted to offer them a full social network experience, with betting as a focus. This required building a whole set of technologies typically used by social networks. Also, giving users the capability to follow each other’s bets, comment, and work together towards finding a perfect bet, changed the nature of bets they receive, similar to what Etoro did on financial markets.
Moreover, having the possibility to use #SuperSocial went further and decided to help in wider social issues than just business, having in mind the strong belief that giving back to society is a very important part of a successful company’s duty.
Values and frameworks of Superbet, as a fresh new Romanian unicorn, with hundreds of millions of EUR investments, priding themselves with a successful number of sales and productive employees
Superbet is, first of all, a family-controlled company with a very strong international shareholders base (Blackstone) and a great international management team. It allowed them to combine the best of both worlds, to get a very professional approach and first league business standards but combined with a long-term approach of a family-owned business.
“My models would be Ikea Mars and Inditex (Zara) and even to a certain extent Walmart and LVMH. Of course, we are (still) very far from all of those companies, some of them are private some public but all under clear family ownership.
I am confident that this family ownership will help us keep all Superbet stakeholders happy, and when I mean all I mean customers and employees first, then management, a wider society where we operate, and finally shareholders.” concluded Sacha Dragic.
Are you a big fan of Sacha Dragic? Then we want to make it easier for you to see him at Techsylvania. The first 100 to use the code IWantToSeeSACHADRAGIC will have a 100% discount (yes, that translates in free). See you in September!