This year’s edition of Techsylvania has come to a close! We enjoyed a vibrant atmosphere that fostered relationship-building and the exchange of innovative ideas and projects.
Over 3,500 participants had the opportunity to select their favourite sessions from 4 amazing stages: Center Stage, Impact Stage, Technical Workshops Stage, and Q&A Session Stage, where more than 50 leaders in business and technology shared their insights.
In addition, our event featured 5 workshops, was supported by over 60 partners, and benefited from the efforts of more than 50 hard-working volunteers. We couldn’t be more grateful to the entire Techsylvania community: participants, partners, speakers and volunteers for contributing to the success of Techsylvania 2024.
We have some highlights below that you might want to read if you missed the event or if you want to refresh your memory.
CENTER STAGE
Center Stage was the epicenter of activity on Day 2, hosting sessions that kicked off the day’s events. International leaders in business and technology shared invaluable insights for techsylvanians.
Mircea Geoană, Deputy Secretary General of NATO was the first speaker of the day. He emphasized the transformative role of technology and innovation in the global landscape and the unprecedented speed and scale of technological advancements, particularly in AI and biotechnology, and their impact on various sectors, including national security, economy, and society. While acknowledging the immense potential of new technologies, Geoană also warned about the risks they pose and how important is the responsible use and ethical standards to prevent these advancements from becoming threats to security and stability.
He ended the speech by pointing out the necessity of collaboration between governments, private sectors, and civil societies to harness the benefits of technological innovations effectively. He mentioned initiatives like NATO’s Innovation Fund which supports startups and technological advancements. This collaboration is crucial to ensuring that innovations are used for the greater good and that societies can adapt to rapid technological changes.
Sacha Dragic, Founder and Board Member of Superbet was next on stage and he talked about the global expansion of Superbet into Latin America, highlighting the company’s strategic vision and adaptability. Despite initial challenges, including significant fraud issues in Brazil, the company managed to develop effective solutions and apply them globally.
This expansion underscores the importance of seizing opportunities and being prepared for the complexities of new markets. Sasha emphasized the critical role of hiring the right talent and fostering an innovative culture. He stated that he spends a significant portion of his time on talent recruitment and believes in combining diverse perspectives to drive innovation. Additionally, Superbet invests heavily in AI and technology, positioning itself to stay ahead of competitors and adapt to future industry changes.
“One of the secrets of success in the early days was discipline. It’s very easy as a founder and entrepreneur to get distracted because new ideas come every day. You need to be very disciplined, focus on your main goal, and continuously question your beliefs because what you think is true today may be totally wrong in a year or two.”
Drew Banin, Co-Founder dbt Labs talked about his journey in building a database in order to understand how databases work under the hood. Towards the end, he integrated music with the database in Google Sheets, demonstrating how data can be transformed into musical notes and played back, adding a creative and engaging dimension to the database’s functionality. He also talked about future plans: to build a query optimizer, get it distributed and then create a YouTube series on how to build your own database. Also, for those interested, he mentioned they are soon opening an office in Cluj-Napoca and hiring talented people.
Giuseppe Castelbuono, Chief Digital and Information Officer at UniCredit Bank discussed UniCredit Bank’s digital transformation strategy, focusing on enhancing customer experience through improved technology and business processes. This transformation involves leveraging technologies like cloud computing and artificial intelligence to optimize both customer interactions and internal operations.
He emphasized that while banks must adopt new technologies quickly, they must also ensure security and compliance. Castelbuono envisions a future where banking services are simpler, more secure, and seamlessly integrated into customers’ daily lives. He highlights the importance of making banking processes as effortless as possible while maintaining stringent security standards.
“Artificial intelligence is not gonna replace humans but humans with artificial intelligence are gonna replace humans without artificial intelligence.”
Jonathan Rivers, Chief Technology Officer at Fortune Magazine talked about the transformation of Fortune Magazine under his leadership. The magazine underwent a significant transformation, including the development of new products and revenue streams. A notable achievement was the launch of a generative AI application that modernized the Fortune 500 data, turning it into a SaaS product. This initiative aimed to democratize access to financial data and improve user interaction through advanced data visualization and AI-driven functionalities. Rivers highlighted key lessons learned during the rapid development and deployment of the AI application. These include the importance of clean data, the necessity of focused and user-friendly AI applications, and the understanding that an MVP (Minimum Viable Product) is the starting point for further development. He emphasized that enterprise applications must meet high standards set by best-of-breed consumer experiences.
“The MVP is not the finish line; it is the beginning. It is the start of the marathon. You have done a warm-up; you are deciding if you are ready to even run the race.”
Nigel Richardson, SVP and CIO Europe at PepsiCo, talked about how PepsiCo has leveraged AI and digital transformation to significantly impact their agricultural operations. By using machine learning for pattern recognition, they have been able to optimize farming practices. AI is also crucial in PepsiCo’s manufacturing processes. They use AI-driven applications to monitor and manage plant operations, reducing greenhouse gas emissions, water usage, and addressing packaging concerns. By integrating AI solutions to predict and fix issues before they escalate, PepsiCo enhances operational efficiency and sustainability.
AI helps PepsiCo understand consumer preferences and behaviors, enabling better market segmentation and product assortment. By analyzing consumer data, they tailor products to different demographics and regions, minimizing waste and ensuring precise product distribution. This AI-driven approach aids in delivering the right products to the right places, enhancing customer satisfaction and reducing excess inventory.
“AI has made a massive impact for farmers because it can increase their yields, improve quality, reduce the amount of pesticides, and reduce water usage. It’s one of those examples of AI being a win-win for everyone that we couldn’t do before.”
Quharrison Terry, Growth Marketer at MarkCuban Companies talked about the startup culture in Japan. Currently, Japan is increasingly focusing on technology and AI to drive economic growth and innovation. The government is actively supporting AI initiatives and startups, aiming to become the most AI-friendly country in the world. The Japanese government has launched several initiatives to foster a vibrant startup ecosystem.
Traditionally conservative in their business practices, Japanese companies are beginning to embrace more risk-taking and innovative approaches. This shift is necessary to combat economic challenges such as an aging population and deflation. By fostering a culture of entrepreneurship and supporting venture activities, Japan aims to revitalize its economy and compete globally.
“The government basically said they want to become the most AI-friendly country in the world. The prime minister actually is pushing this and the chairman of the Democratic Liberal Party actually said Japan is not thinking of implementing strict regulations and it will be fewer regulations as possible when it comes to AI development.“
Suthen Thomas, Group CTO at Grab, talked about how at their company, the approach to technology, including AI, starts with the customer. The company focuses on identifying customer problems first and then finding the best technological solutions, which may include AI, to address these problems.
This method ensures that technological advancements directly enhance customer experiences and solve real-world issues effectively. Grab employs auto-adaptive systems that continuously adjust to changing conditions and user behaviors. These systems use feedback loops to evaluate and refine their performance over time. AI models at Grab are extensively used across various segments of the business, including mobility, deliveries, and financial services. These models are active in production environments, helping to determine pricing, predict ETAs, and ensure safety. This widespread application demonstrates AI’s versatility and critical role in optimizing Grab’s operations and services.
“At Grab, when we think about artificial intelligence, we treat it no different than any other technology. We start with the problem of the customer and then use AI to solve their problem.“
Michelle Rosa-Wolfe, Executive Vice President at VistaJet, declared that VistaJet heavily relies on technology to optimize its aviation operations. This includes developing new technologies to predict demand patterns and surge areas months in advance. By leveraging these innovations, VistaJet strategically positions its aircraft around the globe to meet growing business demands, such as recent expansions into Africa and India. The company focuses on enhancing customer experience through technological advancements.
This includes developing internal platforms that provide intelligence and optimize fleet management. These technologies enable VistaJet to offer seamless customer interfaces, allowing clients to book flights and manage services efficiently through user-friendly apps. The company has seen significant increases in aircraft movements in regions like Romania, reflecting its ability to flexibly expand operations based on emerging market dynamics and client demands.
“At VistaJet, we lean on technology because we need to learn, predict, and automate. We’ve invested significantly in internal platforms that not only provide intelligence but also optimize our fleet management, helping us place our assets strategically to meet business demands.”
Vladimir Dănilă, Founder and CEO of Linearity, talked about how he had this belief that success in the app market was quick and straightforward, akin to launching Flappy Bird. However, the reality of managing teams, aligning people, and understanding customer needs reset these expectations. The company now prioritizes simplicity in design and functionality, aiming to make complex technology accessible and user-friendly.
“I’ve learned that simplicity is key—not just in product design, but in how we approach technology. Complex technology should be made simple for the end user. That’s why I love the idea of using technology to make design accessible and powerful.”
Christyl Johnson, Deputy Director for Technology & Research Investments at NASA Goddard Space Flight Center, talked about how NASA is envisioning a future where humanity not only returns to the moon, but also establishes sustainable habitats on Mars by 2100. This involves overcoming significant technological challenges such as creating habitats, generating resources like oxygen and water, and managing energy effectively. NASA’s approach involves pushing the boundaries of technology across various fields. This includes advancements in AI for managing energy and agriculture on other planets, 3D printing for constructing habitats, and medical technologies like digital twins and robotic surgery, which are crucial for sustaining human life in extraterrestrial environments. NASA emphasizes the importance of diversity in thought and collaboration to solve complex challenges.
The agency has historically partnered with diverse industries and disciplines, from sports equipment manufacturers to medical professionals, to develop groundbreaking solutions that often have broader applications beyond space exploration.”In order for that to happen again, we have to think about everything differently today because we’re gonna have humans living on Mars by 2040. We’ve got to really start now ramping up the technology capability in order for us to get there.”
IMPACT STAGE
Smaranda Teleabă, Chief Digital and Marketing Office at L’Oreal, talked about how the company is pioneering the integration of technology into the beauty industry under her leadership. They have introduced concepts like green science chemistry and they are digitalizing the customer journey, which are transforming how consumers interact with beauty products. This innovative approach not only enhances customer experience but also underscores L’Oréal’s commitment to sustainability and personalized beauty solutions. By combining deep beauty industry knowledge with advanced technological expertise, L’Oréal is shaping the future of beauty, ensuring a sustainable and enriching customer experience.
Angus Keck, COO at AgUnity underscored the critical importance of adhering to deadlines, maintaining regular contact (without coming across as desperate or pushy), and mentioning other investors. Moreover, he stressed the belief that with self-confidence, anything is achievable. His advice emphasized the necessity of perfecting your pitch and avoiding assumptions that the deal is already secured.
Shravan Nageswaran, Co-Founder & CEO at Atman Labs, encouraged participants to challenge the consensus, learn from nature and invent from first principles. He believed that advancements across multiple deep learning disciplines beyond large language models will allow to take flight.
“Humans will coexist with benevolent AI. Challenge the consensus. Learn from nature. Invent from first principles. Advancements across multiple deep learning disciplines beyond LLMs will allow us to take flight.”
Peter Sandberg, Founding Partner at Nordic Secondary Fund has been at the forefront of pioneering liquidity options for startup stakeholders through secondaries. With over 35 years of experience in investment banking and asset management, including founding successful asset management firms and making impactful pre-seed and seed investments as a business angel, Peter brings a wealth of expertise to the table and talked at Techsylvania about Navigating Secondaries: Unlocking Liquidity Options for Startup Stakeholder.
Under his leadership, N2F has carved out a unique position in the Nordic market, raising €140M across two funds and completing over 30 secondary deals, resulting in five successful exits. His commitment to navigating secondaries has not only unlocked new liquidity pathways but also set a precedent for strategic investment in the region.
Masoud Al – Rawahi, Co-Founder & Partner at Phaze Ventures is a dynamic figure in the realms of entrepreneurship, investment, and technology. He talked about his whole journey, including details about working for over a decade in information technology within corporate settings.
Bogy Skowronski, Partner at Founder Partners, is a seasoned serial entrepreneur and influential figure in the technology startup ecosystem. With a distinguished background in capital transactions at UBS AG, EBRD London, and FFC Fincoord Ltd, she also thrives as an active venture capitalist and angel investor. Bogy’s commitment to global success is encapsulated in her title of presentation, “Building Global Success: Strategy, Support, and Capital.” This encapsulates her expertise in providing strategic guidance, robust support systems, and crucial capital to emerging ventures.
Sorin Anagnoste, Applied Strategy Professor is specialized in online business models and technology entrepreneurship. With a profound finance background of over 15 years in managerial roles, Sorin brings a wealth of practical experience to his academic efforts. He talked about how generative AI has reached peaked interest and the revolution is continuing. He underscores concerns about overregulation stifling growth in this burgeoning field, advocating for balanced policies to sustain innovation and development.
Arnaud Collery, CEO of Humanava emphasized the importance of leadership in defining purpose, setting clear goals, and fostering a cohesive vision while promoting a culture of trust through meaningful rituals.
Arnaud’s diverse background includes coaching top tech CEOs and unicorn startups like Careem, leveraging his creativity and empathy to drive innovation and sustainable success.
Adrian Pica, CPO Potters Maps, delivered a compelling presentation on navigating modern business challenges with strategic clarity. He emphasized understanding a business’s intrinsic value and the pivotal role of product leaders in integrating digital and physical elements for broad market appeal. Bica illustrated his points with examples such as the surge in food delivery services during economic crises, highlighting the importance of achieving a strong product-market fit. His analogy of “cooking your business recipe” underscored the potential of platforms like YouTube and Netflix for revenue generation, even in competitive landscapes.
Partner session with Dan Mihăescu, Founding Partner at GapMinder Ventures, Alex Popa, President at AXP Holding and Elena Vrabie, Moderator and Country Lead Romania at The Recursive.
The speakers talked about the importance of choosing investors and Alex Popa emphasized that you should select investors based on their ability to contribute to your growth rather than just their capital. He also advised fostering strong relationships with investors to leverage their support effectively as your company scales.
Dan Mihăescu spoke about the importance of going to as many events as possible, having the right people besides you and learning from them. Then the next step is to focus on technology because proper technology can help you advance fast.
During the day we also had some insightful Q&A sessions where attendees engaged directly with keynote speakers, actively posing questions and gaining deeper insights into the topics at hand. The speakers who attended the sessions where: Sasha Dragic – Superbet, Drew Banin – dbt Labs, Jonathan Rivers – Fortune Magazine, Quharrison Terry – Mark Cuban Companies and Suthen Thomas – Grab.
Techsylvania 2024 brought together over 3,500 participants and 50 leaders in business and technology across four main stages: Center Stage, Impact Stage, Technical Workshops Stage, and Q&A Session Stage.
Attendees engaged directly with keynote speakers during Q&A sessions, asking questions that uncovered deeper insights into complex topics. This interactive format not only enhanced the conference experience but also fostered discussions on the cutting edge of technology and business strategy. Participants also benefited from practical learning in technical workshops, gaining new skills and strategies.
As we reflect on the success of Techsylvania 2024, we extend our heartfelt gratitude to the entire community—participants, partners, speakers, and volunteers—who contributed to making this event a resounding success. We look forward to continuing this journey of business and technology exploration and discovery with you all in the years to come!
