Smaranda Teleabă

Chief Digital and Marketing Officer

Smaranda Teleaba is Chief Digital and Marketing Officer for L’Oréal Romania, subsidiary of L’Oréal Groupe, the world leader in beauty with a purpose to create the beauty that moves the world. In her role, Smaranda is leading consumer engagement strategies in the digital age by staying firmly grounded in Web2.0 deployment — data driven and ROI-based marketing on one hand and creating new beauty experiences by exploring technologies such as AR, VR, and AI. In her 12 years with the company, she has accumulated a deep understanding of the beauty business, continuously developing skill sets in an always changing marketing landscape. Smaranda’s expertise spans digital marketing, e-commerce, content marketing, market research, integrated marketing communications, data driven marketing, marketing analytics & effectiveness, omni-touchpoint planning & a deep expertise across all media functions.

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