JP Castlin
Independent Strategic Management Consultant
JP Castlin is a globally renowned expert in strategy, leadership and applied complexity science, who has been dubbed “a member of the Mount Rushmore of strategic management” and one of the industry’s “most important voices”. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist.
His career began as a lawyer specializing in mergers and acquisitions (M&A) before moving into the world of corporate governance and ultimately strategy.
He soon rose to international fame as one of the leading new thinkers in strategic management, providing a critical eye and a groundbreaking view of the firm rooted in anthro-complexity.
Contrary to the traditional management analogy of the organization as a machine, JP Castlin argues for a complex systems approach that recognizes human agency and the value of the individual employee.
Over a long international career, he has provided keynotes at some of the most prestigious events on the conference circuit – from Cannes to Reykjavik, London to Dublin, Mumbai to Dubai, Geneva to Prague and Washington to Athens – and for companies as diverse as Procter & Gamble, WPP, Klarna and If.

JP Castlin
Independent Strategic Management Consultant

JP Castlin is a globally renowned expert in strategy, leadership and applied complexity science, who has been dubbed “a member of the Mount Rushmore of strategic management” and one of the industry’s “most important voices”. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist.
His career began as a lawyer specializing in mergers and acquisitions (M&A) before moving into the world of corporate governance and ultimately strategy.
He soon rose to international fame as one of the leading new thinkers in strategic management, providing a critical eye and a groundbreaking view of the firm rooted in anthro-complexity.
Contrary to the traditional management analogy of the organization as a machine, JP Castlin argues for a complex systems approach that recognizes human agency and the value of the individual employee.
Over a long international career, he has provided keynotes at some of the most prestigious events on the conference circuit – from Cannes to Reykjavik, London to Dublin, Mumbai to Dubai, Geneva to Prague and Washington to Athens – and for companies as diverse as Procter & Gamble, WPP, Klarna and If.
Join us at Techsylvania 2023
And meet with the world’s leading minds in business & tech